My father, former head of the Microbiology Department at ODU, responded to an e-mail my hippie brother sent out about the recent Prozac debunking:
I seriously doubt that the PLOS Journal of Medicine, which I’ve never heard of in all my 35 years in the field, has any merit. If it even does exist, then I doubt that it is a refereed Journal which requires no less than three outside reviewers to substantiate the data, the statistics and the conclusions. While one cannot dispute the placebo effect, I wonder why this article was not submitted to a more prestigious journal.
Attention people who work at the Public Library of Science: You need to do a better job of getting the word out.
Attention Academia: You need get more involved with new media.
That is all.