Science Online 2010: Push it ‘til it breaks, using visual metaphors in your blogs
This post is part of my coverage of the Science Online 2010 conference.
“How far can you stretch a metaphor before it finally snaps?” – Tom Servo, MST3K
Adding visuals to blog posts and science articles is an essential means of drawing a reader into your content. while I am big on posting CC images in my daily links, I realized with this session that I am not always cognizant of whether the images I post help my readers grasp certain complex concepts (with the exception of maybe my post on thermodynamics). Glendon Mellow’s oil paintings and Felice Frankel’s photography provide unique ways of looking at scientific concepts that give readers a conceptual hook for retaining those ideas.
Mellow’s work Haldane’s Precambrian Puzzle was a delightful metaphor for the complexity of assembling the puzzle piece fossils in the geological strata into a coherent and accurate picture. The painting is a collection of ceramic tiles that, when put together in one configuration, depict a rabbit skeleton in the same geological layer as several trilobites, which would be problematic for evolutionary theory.
However another arrangement of the tiles provides a more accurate depiction of things. It was noted that this also symbolizes all scientific pursuits, such as looking at data in different ways to make new discoveries. This reminded me of when scientists discovered bits of fossil they had collected of multiple organisms turned out to be a single alien-looking animal or the historical debate over Hallucigenia sparsa and which side of the animal is up.
Felice Frankel’s photograph metaphors were much more challenging, and I had to agree with her that they were too open to interpretation without the prose of the book they appear in, George M. Whitesides No Small Matter: Science on the Nanoscale; however, it is undeniable that her photography enhances the ideas and strengthens the reader’s understanding and retention of the concepts. One of my favorite photos from the session was of a single string vibrating on a viola, representing electron excitation, which made the whole concept of electron orbitals more concrete for me.
Ann Allen of the Charlotte Observer brought up a personal experience where she was driving in Florida, saw a strange cloud in the sky and thought it had something to do with the Air Force Base. Then she completely forgot about it until she got home and her husband told her the Challenger Space Shuttle had blown up. Without context, she could not retain the memory of what she had seen, but, with it, she has kept the memory, and the neurological-quirk she experienced with it, to this day. Metaphors provide the context that enables understanding in our readers and allows them to retain the empirical facts associated with them.
I jotted down a note in my laptop asking myself, “What kinds of visual metaphors do we use in Computer Science?” When Mellow reminded me of a CS metaphor I had posted in response to his session last year, where I mentioned the metaphors we use to interface with our computers, like the metaphor of the desktop, recycle bin, and folders, representing the complex processes of organizing data on hardware. Rear Admiral Grace Hopper, pioneer in computer science, used to bring 11 centimeter strips of phone cord to meetings to illustrate one nanosecond of network traffic.
Several participants brought up the point that everything is a metaphor, words are metaphors and we understand everything in the world through metaphors. Serendipitously, I am reading You Are Not a Gadget by Jaron Lanier, where he further elaborates on this idea of everything being a metaphor with the way our senses interpret the world:
The visible colors are merely words for different wavelengths of light. Every sound wave is actually composed of numerous sine waves, each of which can be easily described mathematically. Each one is like a particular size of bump in the corduroy roads of my childhood… But the world’s smells can’t be broken down into just a few numbers on a gradient; there is no “smell pixel.” Think of it this way: colors and sounds can be measured with rulers, but odors must be looked up in a dictionary.
While our eyes and ears are tuned to gradients, our olfactory senses are like a library of metaphors for chemical signatures. Many breeds of dogs have long noses to accommodate the extensive library of chemical signatures they are able to identify.
One of the things I really enjoyed about this session was the artists’ enthusiasm for hearing interpretations of their work that they had never considered. The open nature of the humanity’s, its free-association, is an imaginative exercise that allows us to find new connections in empirical analysis.
Additional:
See the wiki for this session, which has links to additional resources.
You can see a PDF of my raw notes from this session here.












